Joanne will support the ongoing efforts of improving the match day experience and inclusivity around Highbury Stadium on match day whilst playing a part in the growing emphasis of Fleetwood Town Wren’s and Fleetwood Town Juniors.
Joanne explained, “Unfortunately, whether it is direct or indirect, women in sport are still consistently being subjected to sexism. Attitudes need to change as regards the perception of women involved in football. This is something which Her Game Too are fully committed to achieve. I believe that all women and girls should feel able to play or watch football free of any prejudice which can take many forms, such as flippant remarks, being ‘quizzed’ on football knowledge or enduring unpleasant chants regarding women. I am delighted to have been appointed as Her Game Too Ambassador for Fleetwood Town Football Club to continue with the great work the campaign has already accomplished. I am proud to say that Highbury, and our training ground at Poolfoot, is and will continue to be a safe and inclusive space for all sportspersons and supporters, free from discrimination.”
Steve Curwood, Fleetwood Town FC CEO said, “Developing our fan base in such a small area can be very challenging and thus ensuring that everyone is welcome and enjoys matchday’s is important. We’ve already seen huge increases in participation levels across the club in women and girls football in a relatively short space of time and it’s great that we now have an ambassador for ‘Her Game Too’ focussing specifically on the female fanbase, helping it grow and ensuring we make attending games a real positive experience.”