Fleetwood Town Community Trust has been awarded a £10,000 grant from the Sky Bet EFL Building Foundations Fund to improve the access to weight management programmes, whilst increasing levels of inclusivity for women attending recreational football.
Over 60 EFL club community organisations have received a grant in the first phase of funding, which aims to improve the quality of life within communities through the access to, and quality of, football provisions and initiatives.
Applications covering projects across a range of categories, such as improving local sporting facilities or promoting the physical and social benefits of the game, were considered and rubber-stamped by a panel of industry experts including Sky Bet ambassador Jeff Stelling last month.
John Hartley, CEO of Fleetwood Town Community Trust, “We are delighted to have secured this funding and are grateful to Sky Bet for generously providing it.
The funds will now allow us to create a targeted men’s weight management programme, using football and physical activity as the vehicle to drive a change in behaviour and habit. The grant has also enabled us to work with our club partner, Fleetwood Town Wren’s (Ladies) in providing recreational football for women and girls, some of whom may wish to progress into competition, whilst others may use this activity as their first introduction to playing football, benefitting from improved physical health and social interaction.
This activity also demonstrates our progress towards our Female Football Strategy, launched in 2023 alongside Fleetwood Town FC, Fleetwood Town Flyers, Fleetwood Town Juniors and Fleetwood Town Wren’s.”
The Building Foundations Fund represents the largest multi-year sponsor-backed fund dedicated solely to community activity and the process is underway to give EFL Community Club Organisations (CCOs) a chance to bid for grants of up to £100,000 to invest in ongoing programmes or to develop new initiatives.
The EFL and Sky Bet agreed a record extension earlier this year that saw the sports betting brand continue as the League’s title partner until the end of the 2028/29 campaign. The commitment to a community fund was an integral part of the extension agreement.
To find out more about the Sky Bet EFL Building Foundations Fun with other examples of how the fund is being used, please visit: https://m.skybet.com/lp/efl-building-foundations-fund