At 7pm every Friday night, under the floodlights, young people from across the community come together for two hours of free, structured activity – part of Fleetwood Town Community Trust’s delivery of the Premier League Kicks programme.
Premier League Kicks is a national initiative that uses the power of football to inspire young people and help them reach their potential – both on and off the pitch. Across Fleetwood and the wider Wyre and Fylde area, the Trust runs multiple sessions every week, offering a safe and positive environment for young people aged 8–18. It’s more than just a kickabout. Kicks sessions promote inclusion, teamwork, discipline and personal development, with education and mentoring opportunities layered into the programme.
One of the flagship sessions is the Friday Night Football at Fleetwood High School, 7–9pm. It’s a time when young people might otherwise find themselves with limited positive options. For some, it’s the highlight of the week; a place to escape, connect with mates, and play the game they love under the guidance of our trusted coaches.
But for others, it’s more than just a game – it’s a turning point.
Take Blake for example.
Before finding Kicks, Blake, was regularly getting into trouble as he felt there was nothing else to do.
Once engaging on a Friday night, and through building relationships with our staff who are trained not only in football but in youth engagement and safeguarding, Blake has shown real character development on our sessions. He often speaks to new attendees about how the Kicks programme helped him avoid going down the wrong path.
Jamie Johnson, a Lead member of staff on the PL Kicks session, said:
“We see a bit of ourselves in a lot of the young people that come through the gates. But when you see someone like Blake grow in confidence, shift their behaviour, and start to believe in themselves — that’s the real win.”
Premier League Kicks at Fleetwood Town is not just about football. It’s about community. It’s about creating safe spaces, positive relationships, and real opportunities. In recent years, the programme has worked with thousands of young people in the area — some who just want to play football, others who need something more.