Fleetwood Town proudly partnered with Lancashire County Council to champion the White Ribbon Campaign during the club’s recent Sky Bet League Two fixture against Salford City, reinforcing a shared commitment to ending violence against women and girls.
The matchday initiative brought together key local leaders and organisations who continue to spearhead prevention, education, and support across the region. Among those in attendance were Police and Crime Commissioner Clive Grunshaw, Cllr Roberts, Cllr Schofield and representatives from Fylde Coast Women’s Aid, each lending their voice and influence to a message that resonates far beyond football.
As supporters made their way into Highbury Stadium, they were greeted with White Ribbon messaging, awareness materials, and opportunities to learn more about the campaign’s vital work. Players, staff, and officials also united in wearing the iconic white ribbon to highlight their pledge to promote respect, challenge harmful behaviour, and stand up against all forms of domestic abuse.
Fleetwood Town Community Trust were recently successful in gaining charitable funds to help educate and raise awareness to VAWG and continue to deliver the weekly “Girls Hub” at Fleetwood Youth Hub, providing a safe environment for girls to socialise, develop skills and learn about key themes such as healthy relationships.
Commissioner Grunshaw said: “There is no place for misogyny and violence against women and girls in our society, which is why I have made it a priority in my Police and Crime Plan to tackle these issues here in Lancashire.
“I continue to support the White Ribbon campaign. It’s a great opportunity to raise awareness of issues that disproportionately affect women and girls, to shine a light on support services available in Lancashire, and to challenge male behaviours and attitudes when needed.
“This is why I’ve launched my #GetTheMessage campaign on White Ribbon Day this year, calling out harmful behaviours and highlighting just how much these impact women and girls in our county.
“I will continue to work with the Constabulary and our partners to make sure that Lancashire is a safe place for all.”
Councillor Roberts echoed this sentiment, emphasising the role that clubs can play in influencing cultural change within their communities.
Fylde Coast Women’s Aid, who continue to provide essential support services to women and families across the area, expressed gratitude for the spotlight given to their work and the ongoing collaboration with local partners.
The event marked another important step in Fleetwood Town’s ongoing commitment to community welfare and social responsibility. The club remains dedicated to using its platform to drive positive change and help create a safer future for all.

