Our Strategy

This 2019-2022 Strategy sets a direction of travel for Fleetwood Town Community Trust over the next 3 years and is about how our business can make the best possible contribution to improve the lives of the people across the Fylde coast. Our strategy has been developed through detailed consultation both internally and externally with local, regional and national organisations and policies. We have collated feedback from key stakeholders, participants, parents and our workforce using several methods such as surveys, meetings, and strategy focus groups.

The strong foundations that were first established in 2012 when Fleetwood Town Community Trust was formed have enabled us to identify key areas to focus on in order to make a difference to our community.  This Strategy comes at a key time in our development and provides a platform for positive change and modernization going forward. It builds on some significant achievements to date and on the good progress already made against our initial objectives.

The Board and management team have set new objectives and priorities based on a robust review process. An agreed set of objectives and priorities will help us to plan and prioritise our work and make sure that we ask the questions ‘are we making a difference and improving the lives of the people across the Fylde coast?’, ‘how are we meeting needs?’ ‘what is the value of our contribution?’ Questioning the ‘how’ and the ‘what’ is so important if we are to continue to maintain the sort of balance we want – where our social agenda is not compromised by a drive to increase income and that those who can least afford to pay for our services are supported the most.

To read our full Strategy please download: Strategy Document